Characteristics of a Good Mission Statement

Characteristics of a Good Mission Statement Mission arguments ar statements that refer the blueprint of humanity of the organization. They are developed to be shared with the managers, employees and guests of an organization. It serves as a tool to guide, and motivate employees towards the main purpose of the organization. It also serves as a message to the customers as to how the companionship provides harbor to them (Kotler, 2008). However, nowadays companies seem to emphasizing on a much jargon based burster statement. many another(prenominal) opposite companies are focusing on making it yearlong and change with trendy buzz words. This is the wrong approach (Roach, 2009). non solely direction statements are alike. However, the swell ones have the pastime characteristics. Firstly, it should be motivating. A agency statement defines the purpose of existence of the organization, which in turn tells the employees as to how they are creating value and wherefore they are important to the society (Abraham, 2007). Secondly, it should relate to the consumers. A good mission statement should clearly state how its creating value for its customer. By looking at a companys mission statement we should be able to define who its rate commercialise is and to whom is it providing value to (Abraham, 2007).

Thirdly and most importantly, a mission statement should short and free from any jargons. It should have these characteristics so that it is aristocratical to communicate and remember the mission of the organization. An employee or customer whitethorn not be able to remember more than both to three lines. Therefore, it should be kept short and frank (Abraham, 2007). An pattern of a good mis! sion statement is of Wal-Marts to function people save money so that they deal exist better (Wal-Mart). Its short, simple, and free from any jargons; confirming it promotes ethics, and straight off relates to the customer. Reference Abraham, J. (2007). 101 Mission Statements from choke Companies. Ten Speed Press. Kotler, P. (2008). Marketing...If you insufficiency to get a beat essay, order it on our website: OrderEssay.net

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